I specialise in UX, UI, and visual design and have spent much of my career making complex subjects feel clear and approachable. I enjoy taking opaque, nuanced topics and turning them into experiences that are both human and accessible.

Over the past 12 years, I’ve worked across agencies and startups on a wide range of challenges. I’m a fast learner, naturally curious, and thrive in collaborative teams. I love getting into the details but also enjoy mentoring other designers, both in their craft and growth.

For the last 5 years, I’ve focused on projects with social or environmental impact. I believe design is a tool for good and I’m driven to work with people who feel the same.

I currently live in Hastings on the south coast of England with my wife Ellie and our dog, Honey.
View CV
Experience:
Projects by IF
Lead Product Designer
2025 – Present
RYE Energy
Founding Designer
2025 – 2025
Sweep
Staff Product Designer
2023 – 2025
Noda
Lead Product Designer
2021 – 2023
The Economist Group
Lead Product Designer
2020 – 2021
Adaptive Lab (Frog)
Senior Product Designer
2017 – 2020
Wieden+Kennedy
Design Lead
2016 – 2017
Applied Wayfinding
Designer
2015 – 2016
Mr. President
Designer
2014 – 2015