Sweep
Expanding climate action to new markets
Sweep is a leading carbon accounting and ESG platform built for large enterprises. After five years of serving expert users in multinationals, we saw an opportunity to expand our reach; empowering smaller businesses and first-time carbon-footprinters with a simpler, self-serve solution.
The Starter Package was our answer. Designed for ease and autonomy, it enables users to track, disclose, and act on emissions with minimal support and hand-holding. Prebuilt templates, intuitive workflows, and outcome-focused guidance help users achieve fast, credible results.
Within 3 months, we launched to early users, validated product-market fit, and began converting higher volumes of traffic. Our targets: cost to serve under £1,000 per customer/year, time to value under 7 days, and an NPS score of 8-10. This would significantly help lay the foundation for efficient, scalable growth in 2025.
The Starter Package was our answer. Designed for ease and autonomy, it enables users to track, disclose, and act on emissions with minimal support and hand-holding. Prebuilt templates, intuitive workflows, and outcome-focused guidance help users achieve fast, credible results.
Within 3 months, we launched to early users, validated product-market fit, and began converting higher volumes of traffic. Our targets: cost to serve under £1,000 per customer/year, time to value under 7 days, and an NPS score of 8-10. This would significantly help lay the foundation for efficient, scalable growth in 2025.
Key product focus areas
- Self-serve onboarding
- Accessible content for carbon beginners
- Restructure key features to show progress and encourage action
My contribution
Product Strategy
User research
Product Design
User research
Product Design
The team
1 x product manager
1 x designer
2 x engineers
1 x designer
2 x engineers
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